Private by design
No ads, no third-party trackers, no selling data — what Layerly stores, why, and how long it keeps it.
Layerly is an app about a baby. It knows roughly where you are, how old your child is, and what is in their drawer. That is the kind of information that deserves a clear answer about where it goes — so here it is.
What we do not do
There are no ads in Layerly, and no advertising networks embedded in it. There are no third-party analytics scripts, no Facebook pixel, no Google tag. We do not store your IP address and we do not fingerprint your device. Nothing is sold or shared with data brokers, because there is no one to sell it to and no business model that depends on it.
What we do store
If you have an account: your baby's name, date of birth, the location you chose, the wardrobe items you ticked, and the comfort ratings you give. That is what makes the recommendations yours, and it is deleted when you delete your profile.
We also record a small number of anonymous product events — that someone opened the home page, started setup, reached a recommendation, or created an account. It is how we know whether a new screen is helping or getting in the way. The events carry no name, no email and no location, and they are deleted automatically after 90 days. If you delete your account, the events that were linked to it are unlinked immediately and stay only as anonymous counts.
Where your location goes
Your location is used for one thing: fetching the weather from Open-Meteo, a public weather service. You can also just type a city name and never share GPS at all. On the iPhone app with a local profile, your baby's details never leave the phone in the first place.
The full details are on the privacy page, written to be read rather than skimmed past.