Privacy Policy

What we collect

• Account info: your email address, or your name and email if you sign in with Apple or Google. We never see your Apple or Google password.
• Baby profile: a name (or nickname) and date of birth, used to judge how warm or cool an outfit should be.
• Wardrobe: which clothing items you've told us you own, so we only recommend things you actually have.
• Comfort feedback: whether an outfit felt right afterward, used to fine-tune future recommendations for your baby.
• Location: your city or GPS coordinates, sent to our weather provider (Open-Meteo) to read the current temperature and conditions. We store your last-used location so we don't have to ask every time.
• Usage analytics: basic actions and page journeys, linked to your account after sign-in, used to understand where Layerly can be improved. We don't collect advertising identifiers or device fingerprints. Events are automatically deleted after 90 days.

What we don't do

• We don't run ads or ad tracking of any kind.
• We don't sell or share your data with third parties for marketing.
• We don't use your data to train third-party AI models.

Who else sees it

Your data is stored with our backend provider (Supabase). Weather lookups go to Open-Meteo, and turning coordinates into a place name goes to BigDataCloud — both receive only the coordinates needed for that one request, never your account details.

Your choices

From your account page you can reset your baby's comfort history or delete your baby's profile and wardrobe entirely. You can also permanently delete your account there; this immediately removes your identity from past usage events. Those anonymous events remain only until the automatic 90-day deletion date.

Children's privacy

Layerly is a tool for parents and caregivers, not for children. We don't knowingly collect information directly from children; the baby's date of birth is entered by the parent to size clothing recommendations.

US residents, including California

We don't sell your personal information or share it for cross-context behavioral advertising, as those terms are used in the California Consumer Privacy Act (CCPA/CPRA) and similar US state laws. Wherever you live, you can ask to know, correct or delete the information we hold about you by emailing us, or delete it yourself from your account page. We won't treat you differently for making a request. Layerly isn't directed to children under 13, so the baby details you enter are provided by you as the parent.

Contact

Questions about this policy or your data? Email hello@layerly.online.